Green My Business: A Seven-Year Partnership in E-commerce
Green My Business (GMB) is a passionate e-commerce retailer providing eco-friendly consumables to the catering and cleaning industries. For the past seven years, we’ve acted as their dedicated digital partner, ensuring their online shop continues to attract visitors to their site that convert into sales.
Home Pages Through The Years
Phase 1: Stabilization and Growth (2018)
GMB came to us for help and with some problems to solve. Their existing website was experiencing significant issues, and their technology provider had become unreliable. As a small independent business with a commitment to green issues, we were keen to see how we could help them stop the stress of an underperforming website.
We performed a complete website overhaul, building a new WordPress e-commerce site from scratch. The focus was on refreshing their branding and optimizing the new site to attract more relevant, high-converting traffic. We took over hosting on our secure, UK-based servers and implemented a proactive Maintenance Plan, immediately eliminating downtime and securing their business operations.
Phase 2: Scaling for the Future (2021-2023)
Following a change in ownership in 2021, the new management team accelerated the company’s growth. To support this expansion, especially as the team grew in 2023, we performed a second, comprehensive website rebuild.
Simultaneously, we established a robust new Office 365 environment, complete with email and support services. This upgrade provided the team with the flexible, efficient digital tools required to manage their growing customer base and product catalogue.
Services Provided
We continue to host and support GMB’s website, providing content population, product updates, and technical assistance, along with one off campaigns, solidifying a partnership built on a shared commitment to quality and environmental passion.
Do you have big plans for your organization? Want to talk about what systems you need to make it happen? Or is something not working and you need a better website conversion rates. Let’s talk and see if we can offer some solutions.
