How A Web Audit Can Help DTC Ecommerce Brand Scale

I expect you’ve already had a web audit – but how long ago – the ecommerce world is moving fast and you have to keep up! If you are planning your next campaign, or big promotion or new product launch, do you know if your website is in good health? Technology evolves, customer behaviour changes and new competitors enter your market.. You cannot rely on the audit from 6 months ago being relevant any more.

Are you happy with the sales you are getting?

If the answer is – No – Do you know what to do to improve sales, what steps are you going to make, and how much attention are you giving to your website regarding this. The reality is you don’t know what you don’t know.

If you are feeling that your website is underperforming and becoming more of an expense than a revenue geneterator – maybe its time to change that. Read our article here about improving conversion rates https://wearethemissinglink.com/improve-conversion-rates-and-get-more-sales

What does a web audit check for:

1: User Experience (also known UX)

Is your site easy to navigate?

Is the customer journey smooth?

Is it easy to find products?

A web audit will find a customer’s pain points, and frustrations that stop them buying.

2: Conversion Rate Optimisation (CRO)

Measuring the rate visitors turn into customers and how can this be improved?

Are calls to action effective and in the right place on the website

Can the payment process be simplified

Are the product descriptions effective and accurate

3: Mobile and Speed Performance

Is your site mobile friendly

Does your site load quickly on all devices

Are images and videos optimised for streaming and downloads

A web audit will give you website a speed score and a list of recommendations to improve.

4: SEO

Is you site optimised for SEO

Are product descriptions and metatags optimised?

Are customers finding you on search engines?

Are photos and videos optimised?

If you want more information on a web audit, check out this guide from hubspot – https://blog.hubspot.com/marketing/website-audit

When results are tracked and your website is kept up to date, secure, and optimised, it will get you more traffic, more visitors and more customers and more sales.

We can do a web audit and give you a checklist of points that need attention to bring your website up to speed. Check out the detail here https://wearethemissinglink.com/product/website-audit/

You can then take it to your current provider and ask them to do the work so you remain loyal, or you can choose someone else to do the work for you.

want to find out more https://wearethemissinglink.com/contact to book a discovery call today so we can start your web audit for you to get you more sales and hit those business goals.