We have worked for Hot Octopuss for 6 years now, initially, we helped with SEO to drive more organic traffic, this soon morphed into a full-service contract where we planned and managed all their systems and over time rebuilt the website to make it faster and more user-friendly.
The next project was to plan and implement their first ERP system to manage all the website and trade orders, products, stocks, warehousing, production, and distribution. After reviewing the market for a suitable and affordable system that also allowed multiple warehouses across the globe, we set up an ERP from a smallish company called TradeGecko, which has just be brought out by QuickBooks.
The next project was to integrate the Californian Tax rates into the website, so orders shipped from the Californian warehouse to any Californian address had the correct tax charged, did you know sales tax in California is charges at the district level meaning there are over 1700 bands. To help with this we integrated TaxJar which captures all sales and related tax which is automatically submitted to the tax service keeping Hot Octopuss on the right side of the IRS.
Over the first 5 years Hot Octopuss has grown from 60K per year in online sales to 650K 12 months ago, this increase allowed Hot Octopuss to plan the next expansion.
To grow to the next level, we needed to look at the website hosting to make the website could handle the increase in traffic and sales, our new partnership with a dedicated online marketing agency would bring growth targets of 50+% in the first 12 months.
To handle the growing and spikes in traffic the new plans would generate we moved away from a single dedicated server to an Amazon Web Services (AWS) environment. The planned structure was as follows:
Each area of the above structure provides the resilience we needed.
In the last 12 months, Hot Octopuss has seen substantial growth in terms of traffic and Sales
|Website Sessions (,000)||627||1,108|
|Page Views (,000)||1,219||2,228|
|Sales £ (,000)||624||1,064|
And with a continued focus on driving traffic and website improvements, we have seen growth month on month.