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Project Overview
Industry
Industry

E-commerce

Service
Service

Website Design & Development

Platform
Platform

Wordpress

Support
Support

Ongoing

Since
Since

2018

The Challange
Green My Business came to us with several problems to solve. Their existing website was experiencing significant issues, while their technology provider had become unreliable. As a small independent business with a strong commitment to green issues, GMB needed a reliable digital partner who could take away the stress of managing an underperforming website and provide a more dependable foundation for their online business.
The Approach
We took a phased approach focused on stabilising the website first, then supporting Green My Business as it grew. We rebuilt the e-commerce platform, established reliable UK-based hosting and maintenance, and later expanded our support to include Office 365, email and ongoing technical assistance. This allowed us to provide a flexible digital foundation that could evolve alongside the business.
Project Timeline
2018
Phase 1
Stabilization & Growth

Stabilization & Growth

Green My Business approached us for help with significant issues affecting its existing website and unreliable technology provider.

We performed a complete website overhaul, building a new WordPress e-commerce site from scratch. The focus was on refreshing the brand and optimising the website to attract more relevant, high-converting traffic.

We also took over hosting on secure, UK-based servers and implemented a proactive Maintenance Plan. This immediately eliminated downtime and provided greater security and reliability for the business.

2021
Phase 2
Scaling for the Future

Scaling for the Future

Following a change in ownership in 2021, the new management team accelerated the company’s growth.

To support this expansion, particularly as the team grew in 2023, we carried out a second comprehensive website rebuild.

At the same time, we established a robust new Office 365 environment, including complete email and support services. This provided the team with flexible and efficient digital tools to manage its growing customer base and expanding product catalogue.

2023+
Ongoing
Long-Term Digital Partnership

Long-Term Digital Partnership

Our partnership with Green My Business continues beyond website development.

We continue to host and support the website, providing content population, product updates and technical assistance, alongside one-off campaigns.

This ongoing relationship has allowed us to continually adapt the digital platform around the business’s changing needs while maintaining a shared commitment to quality and environmental responsibility.

Home Page Through the Years
Key Achievements
E-commerce Transformation
E-commerce Transformation

Delivered two full WordPress e-commerce website rebuilds, allowing the online shop to evolve alongside the business and its changing requirements.

Reliable Website Infrastructure
Reliable Website Infrastructure

Moved the website to secure, UK-based hosting and introduced a proactive website maintenance plan, improving reliability and eliminating downtime.

Scalable Business Technology
Scalable Business Technology

Established a robust Office 365 environment with complete email and support services, providing the growing team with flexible and efficient digital tools.

Ongoing Digital Partnership
Ongoing Digital Partnership

Continued to provide hosting, content population, product updates, technical assistance and one-off campaigns, supporting GMB beyond individual website projects.

The Results
+35%
Increase in Online Enquiries
+50%
Improved User Engagement
100%
Responsive Across All Devices
Missing Link has been a trusted digital partner for Green My Business throughout our growth. From rebuilding our e-commerce website and improving its reliability to supporting our wider digital infrastructure, their ongoing expertise has given us the confidence to keep developing our online business.
Green My Business
LET'S BUILD SOMETHING GREAT
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