Why do we need new Data Protection legislation?

1998 games console

Let me take you back in time to 1998 – because that is when the current data protection act arrived on the scene. I’m not sure if you remember those days? It was a time when we watched TV on an actual TV!, and it was a life without YouTube or Facebook – I wonder how we survived without having the latest updates on our neighbours dinners, their love life dramas, and the funny things their cats were up to! We did know the word friend, but didn’t know the word unfriend.

Google launched the same year – I think we thought it might help us cheat at quizzes! And as for Amazon, they more than doubled their product range by not only selling books, but also CD’s and DVD’s.

Emails arrived only through our desk-tops and lap-tops, unless you were a really high-flyer with a Blackberry!

So it’s clear to see that the current regulations are not fit for the world we live in today – the regulations definitely need to catch up with the connected world we are in, and the increasing value of our personal information, the way we use it and share it, and its importance in business.

Personal Data is the new currency, and the new GDPR regulations clarifys the data rights of citizens across the EU.
Lets look at it like money – where we expect banks, businesses and retailers to handle our money in a certain way, from the first moment it is taken by a cashier. The GDPR sets out how we should be handling personal data, from the first moment we give our details to someone, or something, to the point at which it is not needed anymore.

We Are The Missing Link can help you get ready for 25th May – get in contact with me trudy@wearethemissinglink.com or call  08455 942 864 to arrange and initial chat on how we can help.

As 25th May 2018 comes ever closer, is your business ready for GDPR?

Is Your Business Ready For GDPR

If you don’t know why this date is significant, keep reading!

Rules regarding data protection are changing, and the existing Data Protection Act is being replaced by the General Data Protection Regulation (commonly known as GDPR), and there some important reasons why business owners should be looking into what they need to do to make sure they are working in compliance with the regulations.

The maximum fines that the Information Commissioners Office (more commonly known as the ICO) is able to dish out have been significantly increased – up to 4% of global annual turnover, or 20 million euros, whichever is greater. Whilst its appreciated that the maximum fines will likely be used for the most serious of breaches, it does give the ICO much greater scope to issue larger fines in general than under the existing Data Protection Act.

If you were to experience a breach which impacted on individuals, they do also have a right to compensation, so on top off the fine from the ICO, you might also receive a lawsuit from a damaged individual!

This would also risk your reputation in business, potentially lose customers, and risk the financial stability of your business. So, in our view the costs of compliance is economically sensible.

You might think it’s not happen to you. The big issue here is that no-one is talking about data breaches, it seems to be a big taboo in the business world! No-one wants to put their own hand up and admit they have been a victim. However data breaches are happening all the time, and no longer restricted to the likes of the Pentagon and the NHS!

Personal data is now the new currency, and the GDPR sets out to provide guidance on how we should be treating the data, as it clarify’s the data rights of EU citizens.

We Are The Missing Link can help you get ready for 25th May , find out more on GDPR– get in contact with me trudy@wearethemissinglink.com or 08455942864 to arrange an initial chat on how we can help.

Tengri – SEO and Systems

Tengri, has been trading in luxury fiber, yarns and fabrics for over 4 years with a focus on helping the indigenous families and yak herders of Mongolia.  Currently their are over 1000 families in the co operative that was formed to supply Tengri with the raw fiber, which is then  imported to the UK an processed to be sold B2B with a small range of high end luxury consumer products being available to buy from the website. Currently we look after the SEO for the website while looking at new and inventive systems, to link our systems back to the individual yak the fiber was combed  from.

Hereford Mean Business Nov 2017

we are the missing link at Hereford Means Business Show 2017

This week we attached our first show Hereford Means Business under our new name We Are The Missing Link, after fighting our way through the Hereford road works, it’s good that they are fixing so many roads but it does make progress a little slow especially during the rush hour!!

One of  the biggest talking points at the show was our popcorn machine, only kidding it was actually the new GDPR data protection regulations that are coming into force May 2018, this kept Trudy very busy as there is a lot of areas SME’s need to think about going forward to be compliant. If you were not at the event give us a call to find out how we can help your business be compliant in time for the deadline and keep you compliant as your grow and collect data from your customers. Just so you know the popcorn did go down very well 🙂

We also meet lots of local SME’s that have a need for better website development services, it always amazes me how many website developer and website design agencies treat their valued customers. Many we talked to had their website virtually taken over by their provide and locked down so there are not able to event changes a word o n the page without paying for the privilege.  After managing system and sites for over 20 years I know this is really frustrating for the owners, and they will eventually leave for greener pastures.

This is great for We Are The Missing Link as our focus in making sure our clients have the access they require to manage there day to day business,  while keeping the site secure form outside threats. Which all builds to a happy long-term relationship which is good for all parties involved.

Trudy ready for action and popcorn at the ready

Thank you Paul Ligas for taking this picture of us both much better than using a selfie stick!


If you have any question on GDPR, Websites, online marketing, SEO and mobile optimisation we are here to help on

Email: info@wearethemissinglink.com

Office: 08455081980

Web Form: Contact Us


SueRBS – Website Build & Management

SueRBS was setup to help SME recover money from RBS following the financial crises. SueRBS needed a site that was simple to navigate and user friendly for the target audience, the site allows the potential claimants to submit an enquiry. Which is accessed before capturing data in a substantial questionnaire with document submission.

We also host the sueRBS site while managing the day to day update. Along with monthly email newsletter to keep the group informed of the latest updates in the class action.

Sejuiced – Website Build

Sejuiced is a London based promotional drinks company that needed a website refresh. The website needed to highlight the wide range of product and services Sejuiced offers it’s clients in London and across the UK. The main aim of the rebuild was to bring impact to the site and highlight what can be achieved whilst providing responsive layouts with a good underlying structure. We used WordPress to create the new website.

Riversimple – Website Design – Hosting

I was recommended to Riversimple back in 2015 as they needed a website refresh. The main initial aim was to attract investors and gain momentum for a fundraising initiative through capturing the look, feel and buzz surrounding the first British built hydrogen car launch. We really love how we have represented Riversimple’ brand in this sleek design with a focus on presenting the science behind the car.

Lacorine – SEO – Social – Ad Campaign

Lacorine is a London based premium alpaca clothing design and import company that has B2B and B2C customers worldwide which include top London stores, tv celebrities and members of the royal family. We have managed Lacorine’s SEO and Social Media Advertising to increase their visibility and sales over the last 3 years, and continue to work with them as we commence a website refresh to take the site to the next level.

Keith Brymer Jones – SEO

Keith Brymer Jones is a larger than live character from the BBC 2 Great British Throw Down, I worked for Keith to improve the sites organic visibility for over 2 years until just after the last series of the Great British Throw Down when organic traffic was accounting for over 80% of all online sales on the site. The site was then put on hold while they moved warehouses and restocked with new ranges.