One thing is certain whether you want to increase your e-commerce sales or generate more leads for your business.
Your website is the hub of who you and your business are. It joins you both up, and it represents who you are as a person online.
It shows who you are, what you do, why you do it, and who you help so you don’t have to keep repeating yourself like a broken record.
It is the one consistent resource you can invest in your business, the asset that can continually add value to your business.
It’s like your most reliable employee. Working 24 hours a day, 7 days a week, showing up online and attracting your perfect client.
Showing your brand values and core message and the central place that connects your message across social media and helps you connect and engage with your target audience.
I would warn against running your business solely on social media as you are giving control of your online business to others.
Keep ownership of your online business by using your website effectively as visibility on social media can be affected overnight by things that you have no control over.
Your website is there for you if you ever get blocked or suspended from your social media accounts, or if the owners of Facebook or Instagram change their policy on businesses operating on their platforms.
And it is there for you when your word of mouth referrals stop. Because they will one day.
Treat your website as an integral part of who you are, and it will reward you well.